CARLISLE, PENNSYLVANIA

Planted Services

Planted Services is a boutique landscaping company in small-town Pennsylvania had stagnant business growth and enlisted my help to re-design a new, search-engine-optimized website with new web architecture. Another challenge was to design for the client’s market, homeowners aged 50+, hence the big type and high contrast settings.

PROJECT SCOPE
‍
Web Design
Web Development
Copywriting & SEO

PROJECT TIMELINE
‍
February-March 2021 (5 weeks)

WEBSITE URL
‍‍
www.plantedservices.com

Web Design Goals

Target Market

Design Approach

WEB DESIGN GOALS

Planted Services needed a new website that captures their unique philosophy and business offering. Their goal was to explain their business clearly and catch people with their unique business in one website.

With their existing branding elements, logo, and a color palette - I built a Squarespace website that did just that.

TARGET MARKET

Planted Services’ target market are locals aged 50 and above. They align with Planted Services' business philosophy and love for nature.

With the older demographic in mind, I had to make the website as simplistic and minimal as possible, yet still retaining the essence of Planted Services’ bespoke services.

Earlier design concepts

DESIGN APPROACH

Therefore, I’d made a two-colored website (based on Planted Services’ existing branding) with bigger-sized typography and a clear font set that is both legible and elegant.

Pictures were central to their website, with a clear and simple navigation to make the website as accessible as possible. This was paired with copywriting that captures their business essence in an approachable manner.

"Hiring Daniel to redo my website was a great decision!

Daniel’s creativity, thoroughness, and attention to detail easily translated my vision into reality, creating a beautiful website that I am very happy with."

MARK HOCKLEY
Business Owner, Planted Services